Google announced it will roll out dynamic exclusion lists in Google Ads in the coming weeks that allow advertisers to automate the process of blocking a brand's ads from showing … Read the whole story
Although Google denies any wrongdoing in the way it configures location settings, Australia's Competition and Consumer Commission believes otherwise. Read the whole story
Amazon ad-spend growth remained strong in Q1 across all ad formats, particularly display formats available through the Amazon DSP as well as Sponsored Display … Read the whole story
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 … Read the whole story
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story
AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. Read the whole story
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. Read the whole story
As of late March, interest in the term "customer delight" has been trending upwards among brand marketers. Whether you are selling a toothbrush or … Read the whole story
Siding with Google, a federal appellate court refused to reinstate a lawsuit by commentator Bob Lewis, who claimed the company violated his rights by … Read the whole story