Performance Marketing Insider
The company last year said when it comes to ranking results in search, it would use page speed and other metrics that reflect how users experience a page or website. Read the whole story
Spend some time on social media and you'll likely find racial profiling or restrictions on language. Neighborhood social networking app Nextdoor is no exception. Read the whole story
The Bust Up Big Tech Act would ban tech companies that market cloud services, search engines, marketplaces, and exchanges from advertising or selling their … Read the whole story
European-based companies making U.S. acquisitions have an advantage when it comes to consumer privacy concerns. Making Science has spent years building privacy into its … Read the whole story
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What if marketers had access to an identity graph that updates in real-time using billions of transactions that give them access to hundreds of … Read the whole story
COMMENTARYBy at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain. Read the whole story
- COMMENTARY
New technology, in pilot, allows sellers to offer more linear addressable video ad inventory, coupled with inventory on digital video platforms -- which should … Read the whole story
- COMMENTARY
The good news: Just 3% of those cancelling video services are not replacing one service with another, according to Deloitte's Digital Media Trends survey. Read the whole story
The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral … Read the whole story
The new product relies on household IP addresses collected from chat and email, the company says. Read the whole story
