Performance Marketing Insider
More new businesses opened in Q1 2021 than any time in the past 12 months, although total numbers fell from 2020. Re-openings hit their highest levels since Q2 2020, according … Read the whole story
Microsoft introduced a proposal to the World Wide Web Consortium to assist the ad industry, built on keeping consumer data private and address advertisers' … Read the whole story
COVID-19 sent media buys into a spin last year, but accelerated the long-term outcome. Ecommerce-related search advertising stepped in to pick up the slack … Read the whole story
DoubleVerify will debut on the New York Stock Exchange today, trading under the stock ticker symbol "DV." Read the whole story
Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" for overall performance due to excessive network payloads and long initial server response … Read the whole story
Verizon Media, a division that includes Yahoo, AOL and 'Tech Crunch,' posted its second consecutive quarter of higher revenue, up 10.4% in Q1 to … Read the whole story
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, … Read the whole story
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's … Read the whole story
- COMMENTARY
The industry needs to catch up with viewers, opening the video marketplace beyond the 200 advertisers that dominate national TV. We need to create … Read the whole story
