Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Sheri Bachstein, Weather Company CEO and GM, Watson Advertising, said all publishers "get one change for consumers to opt in, so the message is extremely important, and it's a dangerous … Read the whole story
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by Laurie Sullivan
Microsoft made a move into video this week with the launch of Video Ads and Video Extensions. Facebook followed on Thursday, announcing the ability … Read the whole story
by Laurie Sullivan
The move adds a second search ad slot in Apple's App Store that would allow developers to pay for the top result. The second … Read the whole story
by Laurie Sullivan
Chief scientist at cybersecurity firm HUMAN Michael McNally publicly called on the ad industry to implement standards and upgrade practices to prevent fraud in … Read the whole story
by Joe Mandese
Ad execs are significantly more confident about their 2021 budgets than they were when surveyed late last year, according to the latest edition of … Read the whole story
by Ray Schultz
Creators can enroll in the Apple Podcasters Program to gain access to the tools needed to provide premium subscriptions on Apple Podcasts, Read the whole story
by Steve McClellan
According to the companies, the combined data assets will provide insights into the shopping habits of almost five billion consumers globally. The acquisition is … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Intent data shows word-of-mouth interest among marketers has risen and fallen a number of times since December, but it's currently on the upswing. Read the whole story
COMMENTARY
by Matt Weisbecker, Op-Ed Contributor
Most businesses rely on sporadic campaigns to engage with this demographic. Times are changing. Demographics are shifting. And businesses must take notice to keep … Read the whole story