Performance Marketing Insider
A study by Incopro found that a core group of repeat sellers are responsible for a disproportionate share of illicit activity across 34 online marketplaces and social sites. The global … Read the whole story
Changes in the ad industry have prompted insiders to innovate in data privacy, targeting and tracking as many refuse to wait for the government … Read the whole story
Some 48.6% of respondents to a study said they would rather search and browse Zillow listings than have sex, and 41% said their browsing … Read the whole story
Advertisers will soon have the ability to import campaigns from Facebook Ads into Microsoft Advertising, similar to the Google Ads import feature. The news … Read the whole story
More than 20 video content topics and 700 hundred subtopics will be available when advertisers select the "in-stream only" placement and brand objectives for … Read the whole story
- COMMENTARY
The company's much-anticipated software update tmay diminish the value of publishers' digital advertising inventories. Read the whole story
- COMMENTARY
It's disturbingly easy for algorithms to absorb, and then reflect, existing prejudice. And now the FTC is watching more closely. Read the whole story
After plummeting 84% in Q2 2020, ad and event spending on the big sports leagues in last year's second half more than rebounded versus … Read the whole story
- COMMENTARY
Shift to ecommerce is accelerating substantially; consumers are also switching to omnichannel services like digital chat and virtual consultations. Read the whole story
COMMENTARYMedia buyers surveyed by IAB at the end of Q1 now say digital video, including CTV/OTT, will take a 20% share of total media … Read the whole story
