Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Will more ad dollars be pushed into affiliate marketing as Google, Apple, Microsoft, Facebook and others put limitations on third-party cookie tracking? Anthony Capano, managing director of Rakuten
Advertising North … Read the whole story
by Laurie Sullivan
This Mother's Day, 61% of people in the U.S. plan to celebrate in-person and 79% plan to shop in-store for a gift, according to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Privacy notifications tied to Apple's Identifier for Advertisers officially launch this week, but some in the San Francisco Bay area have already had a … Read the whole story
by Laurie Sullivan
Apple's revised plans to invest 20% more in the U.S. to build on its next-gen silicon, 5G tech and AI strategies has the potential … Read the whole story
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by Laurie Sullivan
Google will introduce a bonus program in 2022 for members of its senior executive team, partly determined by performance supporting its environmental, social, and … Read the whole story
by Wendy Davis
A privacy bill passed by the Florida House "missed the mark, and will negatively impact local businesses with needless additional expenses for measures that … Read the whole story
by Joe Mandese
After receding nearly 11% in 2020, so-called fast-moving consumer goods such as food and drink brands are poised to increase their ad spending over … Read the whole story
by Karlene Lukovitz
Carriage disputes, long the bane of MVPDs, have infiltrated streaming -- and Roku claims this one is over more than money. Read the whole story
by Wendy Davis
In a defeat for Amazon, a federal appellate court said Friday that the company must face a potential class-action suit in federal court over … Read the whole story