Performance Marketing Insider
For marketers still trying to determine what Mother's Day ecommerce sales will look like this year, NetElixir CEO Udayan Bose might have some answers. Read the whole story
Remember the Google and Apple COVID-19 contact-tracing API the two companies co-developed in 2020? Read the whole story
The 8-year partnership, which includes Google Cloud, YouTube and Search, is one reason analysts expect Univision to "smash sales records" when Alphabet reports earnings … Read the whole story
Alphabet, the parent company of Google, reported first-quarter earnings that exceeded analysts' estimates. The boost came from a pick-up in advertising. Read the whole story
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Although cookies play a fundamental role in the usability of the Internet, cookie-based tracking will continue to fade due to cookies' inherent vulnerability to … Read the whole story
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Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite. Read the whole story
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By harnessing what first-party data and media can do together with automation, marketers have the power to change the future and connect with consumers. Read the whole story
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive … Read the whole story
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Digital publishing revenue in the country increased by about 13% from a year earlier to GBP165.1 million ($229 million) in the fourth quarter. Read the whole story
