Performance Marketing Insider
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect … Read the whole story
Microsoft said Tuesday that LinkedIn Marketing Solutions generated more than $3 billion in revenue in the past 12 months. Read the whole story
Publishers are betting on the rise of automated deals offering the scale and benefits of RTB-based, open-auction transactions with the same level of granularity … Read the whole story
Birdeye analyzed data from more than 60,000 businesses to understand the pandemic's impact on reviews related to retail, automotive, healthcare and beauty and wellness. … Read the whole story
- COMMENTARY
Although COVID-19 cases are dropping in many states, life isn't back to normal just yet. Read the whole story
Two California residents sued Google this week for allegedly exposing the sensitive medical data of people who used its COVID-19 contact-tracing app. Read the whole story
- COMMENTARY
You can call it a "universal ID," a "cohort-targeted delivery mechanism" or any other made-up name, but a cookie is still just that. Read the whole story
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Haworth Marketing + Media, Horizon Media, and Omnicom Media Group. They will integrate … Read the whole story
