Facebook COO Sheryl Sandberg said on the company's earnings call this week that it's important for people to realize personalized ads can be privacy-protective. … Read the whole story

BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand … Read the whole story

Asserting that the programmatic advertising marketplace is "riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity," the Association of National Advertisers … Read the whole story

Project Catchy Content is one of seven possible solutions unveiled during The Adobe Summit. Read the whole story

One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves. Now, thanks to … Read the whole story

It's hard to imagine, but search is becoming even more important, as seen by the way intent for search-related terms has soared in recent … Read the whole story