Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction … Read the whole story
by Laurie Sullivan
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, … Read the whole story
by Laurie Sullivan
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which … Read the whole story
by Laurie Sullivan
OpenWeb's purpose makes the partnership unique. It's a social engagement platform that builds online communities around digital content. Read the whole story
by Ray Schultz
The new partnership will help clients get more in-depth information from their data, Acxiom says. Read the whole story
by Joe Mandese
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern … Read the whole story
by Karlene Lukovitz
Roku has removed YouTube TV from its channel store, but says it will keep providing access to current YouTube TV subscribers unless Google "takes … Read the whole story
by Wendy Davis
Florida's Senate voted 29-11 Thursday in favor a privacy bill that would require companies to allow consumers to opt out of the sale or … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story