Performance Marketing Insider
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction … Read the whole story
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, … Read the whole story
Perceptions are changing when it comes to automating every bit of the advertising process, from buying and selling media to producing creatives. Bynder, which … Read the whole story
OpenWeb's purpose makes the partnership unique. It's a social engagement platform that builds online communities around digital content. Read the whole story
The new partnership will help clients get more in-depth information from their data, Acxiom says. Read the whole story
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and direct-response -- reveals a pattern … Read the whole story
Roku has removed YouTube TV from its channel store, but says it will keep providing access to current YouTube TV subscribers unless Google "takes … Read the whole story
Florida's Senate voted 29-11 Thursday in favor a privacy bill that would require companies to allow consumers to opt out of the sale or … Read the whole story
- COMMENTARY
The programmatic supply chain remains murky, even with the recent trend of larger advertisers that have in-housed the practice. Read the whole story
