Performance Marketing Insider
by Laurie Sullivan, Staff Writer
One Google Chrome developer makes the case that if Apple allowed real "honest browser competition for iOS" MacOS users, the world would see "entirely new classes of web applications." Read the whole story
by Laurie Sullivan
Apollo Global Management will pay about $5 billion to acquire Verizon Media, which includes Yahoo and AOL, from Verizon Communications. The new company will … Read the whole story
by Laurie Sullivan
Joining AT&T, Deloitte, and Nike as a WNBA Changemaker, Google will serve as Presenting Partner of the WNBA Playoffs and an Associate Partner of … Read the whole story
by Laurie Sullivan
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"I believe in the value exchange, but I don't think we need email to do it," said Jana Meron, SVP programmatic and data strategy … Read the whole story
by Ray Schultz
Teams will be alerted when someone outside the company is in conversation. Read the whole story
COMMENTARY
by Joe Mandese
On the heels of the Association of National Advertisers' announcement that it is embarking on a new study of the "mind-numbing" programmatic digital media … Read the whole story
COMMENTARY
by Christine Alemany
What people claim on surveys or in focus groups routinely flies in the face of their actual buying behavior. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
How much of big tech's "bonkers" 25% increase in revenue was due to the pandemic -- and how much of this is the new … Read the whole story