Evaluating creative performance is key to successful campaigns, according to a survey of more than 500 CMOs of consumer-facing brands conducted to better understand how they evaluate their advertising creative … Read the whole story
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings. Read the whole story
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for the … Read the whole story
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to … Read the whole story
Roku rose 71% in CTV advertising impressions to 48 billion, while Amazon Fire TV is up 104% to 32 billion impressions. Read the whole story
Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by … Read the whole story
"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during … Read the whole story
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. … Read the whole story
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. Read the whole story
Email is the third-most utilized tool for retargeting, following Facebook/Instagram and Google, SharpSpring Ads and Ascend2 report. Read the whole story
Clubhouse is literally the talk of social media. The term emerging is social talk -- one part podcast, one part verbal chat. Read the whole story
The new platform will include both VOD and a FAST channel. Crackle Plus will also expand its platforms' distribution this year, and launch app … Read the whole story
Who's Jenny? Well, she isn't Rite-Aid's traditional target consumer - that retiree who hangs around the prescription counter every other day. Director of Digital … Read the whole story
In one-sixth of a second, we respond to our favorite brands just about the same way we respond to pictures of our favorite people. Read the whole story