Performance Marketing Insider
by Joe Mandese
One week into Apple's enforcement of its app-tracking transparency framework, only a fraction of developers have actually implemented it. Initial data suggests it's not the end of the identity
tracking … Read the whole story
by Joe Mandese
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story
by Wayne Friedman
The TV advertising trade group says Nielsen's return to maintaining its national TV panel in late March has resulted in improving weekly reach estimates. Read the whole story
by Wayne Friedman
Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some … Read the whole story
by Joe Mandese
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, … Read the whole story
COMMENTARY
by Amy Lanzi, Op-Ed Contributor
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and … Read the whole story
COMMENTARY
by Bre Rossetti, Op-Ed Contributor
The interactive audio space offers a new breed of potential influencers a voice and a certain degree of intimacy. Engaging hosts and moderators who … Read the whole story
COMMENTARY
by Greg Ippolito
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different? Read the whole story
by Ray Schultz
Paid trials outperform freebies in retaining subscribers, and paid offers are on the rise, a Piano study reports. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
FAANG can shape public opinion ANYWHERE, and have so much power that governments all over regulate against them. Read the whole story