Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption … Read the whole story
by Laurie Sullivan
Facebook anticipated that Apple's changes would impact how the company receives and processes conversions. Here's what StitcherAds discovered. Read the whole story
by Laurie Sullivan
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth of high-end digital collectibles and suggests NFTs are a way to pay for … Read the whole story
by Karlene Lukovitz
With a 45% share of podcast ad revenue in 2020, brand advertising is now approaching parity with direct response, at 51%. Read the whole story
by Tanya Gazdik
Sports made up six of top 10 shows by spend for auto brands in April, and nearly 40% of all spend for the month. Read the whole story
by Joe Mandese
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and other vital issues, seminal contextual … Read the whole story
by Wayne Friedman
The media research company estimates this year will see a 4.7% decline in addressable TV homes to 57.6 million. Read the whole story
COMMENTARY
by Larissa Faw, Staff Writer
More than half advertising revenue was generated from Facebook News Feed (57%), followed by Instagram Feed (16%) and Instagram Stories (9%). Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Using footfall and other traffic data, Cuebiq will measure the effectiveness of the Ad Council and COVID Collaborative Vaccine Education Initiative. Read the whole story
by Ray Schultz
But users are frustrated after the experience that began on Tuesday afternoon. Read the whole story
by Ray Schultz
The arrangement extends Adobe CDP capabilities into the ID space, MediaWallah says. Read the whole story
COMMENTARY
by Sander Volten, Op-Ed Contributor
We should be building future workplaces as ecosystems that can host a variety of people, lifestyles and experiences. Here are five elements of a … Read the whole story