Performance Marketing Insider
by Joe Mandese
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry
customer … Read the whole story
by Laurie Sullivan
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party … Read the whole story
by Laurie Sullivan
Yext began running a 1990s-themed integrated marketing campaign earlier this week to educate businesses on the real problem of using outdated search technology. It … Read the whole story
by Laurie Sullivan
Clinch on Thursday announced it has received $10 million in Series A funding led by investment firm D Squared Capital. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? Read the whole story
by Joe Mandese
In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or … Read the whole story
by Karlene Lukovitz
David Zaslav also offered some updates on the new Discovery+ service's performance to date. Read the whole story
by Ray Schultz
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. Read the whole story
by Joe Mandese
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying … Read the whole story
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by Larissa Faw
The creative shows a photograph of a house and its surroundings being burned down by a wildfire. Read the whole story
by Wendy Davis
"Absent effective neutrality rules, ISPs can -- and do -- act as self-interested gatekeepers," digital rights organizations tell a federal appellate court. Read the whole story
by Richard Whitman, Columnist
Tombras will collaborate with the brand's in-house creative team on shareable social content, activations, communications relevant to consumer advocacy and more. Read the whole story
by Ray Schultz
With the acquisition, B2B sales reps will gain the ability to more effectively manage their data pipelines and territories, People.ai says. Read the whole story