Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers have been forced to examine their marketing operations' effectiveness to improve performance and solve new challenges accelerated by changes brought about by COVID-19. When asked to
describe the effectiveness … Read the whole story
by Laurie Sullivan
Facebook failed to block an EU privacy decision that could suspend its ability to send data about European users to U.S. computer servers, something … Read the whole story
by Tanya Gazdik
The same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
We are entering the upfronts, where the ratings are down and the prices are up. Whaaaaat? But new studies show TV's continuing impact. Read the whole story
by Joe Mandese
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy out of recession, according to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Outside of email addresses, half of consumers will share little information. And most believe their mobile phones are listening to them, Tinuiti reports. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's intent data gives us an important reminder: Content is still king! Read the whole story
by Ray Schultz
Talkdesk offers a solution that uses automation and AI to drive streamlined customer experiences, the firm says. Read the whole story