Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create serious implications for
brands, per DISQO. Read the whole story
by Laurie Sullivan
Amazon Advertising and GroupM are working together to help brands add Amazon audio ads to their media strategies. The audio ads are delivered on … Read the whole story
by Laurie Sullivan
Shopify's more than 1.7 million sellers can pitch across many of Google's platforms. Read the whole story
by Karlene Lukovitz
That number appears to put Google past the last reported totals for Roku and Amazon. Most of Android TV's device accounts are in Asia, … Read the whole story
by Joe Mandese
Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanced ways, ecommerce has surged, … Read the whole story
by Wendy Davis
Facebook is calling a judge's attention to a recent antitrust ruling in favor of Google. Read the whole story
by Karlene Lukovitz
The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data … Read the whole story
COMMENTARY
by Christina Kimble, Op-Ed Contributor
With campaigns starting at $50 per day, it's accessible for most marketers. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. Read the whole story