Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Design and color act as a first impression, especially for apps or website home pages. They influence people's decisions and behavior and can trigger emotion and prompt purchases. Read the whole story
by Laurie Sullivan
Google released app advertising solutions Thursday during the week of I/O to help developers reach more people, improve marketing performance and provide better user … Read the whole story
COMMENTARY
by Jim Yu
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of these trends are here to … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's intent data points to a rise in searches around "programmatic" and "LED billboards" among both brands and agencies. Read the whole story
by Wendy Davis
Apple is touting the iPhone as privacy-friendly in a new ad that takes direct aim at online tracking. Read the whole story
by Joe Mandese
In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketplace surged 52% over April … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Video game publishers are beginning to introduce TV-like ads into console-driven gameplay to tap already massive audiences. Read the whole story
COMMENTARY
by James Flynn
An affinity for video games will likely stay with Gen Z consumers as they age and challenge the dominance of TV/OTT as the primary … Read the whole story