Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Snap accomplished something Google and Facebook could not -- finding a home for its augmented-reality glasses with content storytellers. Then it acquired an AR company. Read the whole story
by Laurie Sullivan
Eye Square on Monday will launch an ad measurement platform that tells marketers how and why their ads running on ecommerce marketplaces like Amazon … Read the whole story
by Laurie Sullivan
Merkle wants to build a platform to help marketers understand why people search. The technology will map out topical areas to put the focus … Read the whole story
COMMENTARY
by Karlene Lukovitz
Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of … Read the whole story