Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And he … Read the whole story
by Laurie Sullivan
Facebook can make ad campaigns sit in limbo for days while it goes through a stringent review process, leaving marketers to wonder if they … Read the whole story
by Laurie Sullivan
YouTube's terms of service will change June 1, putting the focus on the right to begin running ads on some non-monetized videos. Read the whole story
by Laurie Sullivan
Russia's communications watchdog Roskomnadzor on Monday gave Google 24 hours to delete content it deemed prohibited or face a fine, as well as eventually … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sidecar's recent report analyzes a year's worth of data, providing insights for marketers mapping out campaigns and tracking performance for the remainder of the … Read the whole story
COMMENTARY
by Omri Argaman, Op-Ed Contributor
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. So what can marketers do? Read the whole story
COMMENTARY
by Joe Mandese
It's time Madison Avenue developed a new set of KPIs -- public safety ones -- measuring the direct and indirect role of ad spending … Read the whole story
by Joe Mandese
After plummeting at nearly twice the rate of the overall advertising marketplace in 2020, alcohol ad spending is forecast to marginally outpace overall advertising … Read the whole story
by Joe Mandese
Silvia Sparry, a nearly eight-year veteran of Xaxis, has been named its global COO, a newly created role at the GroupM unit. Read the whole story
by Wayne Friedman
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. Read the whole story
COMMENTARY
by Thomas Wachtel
Whether it's a larger-than-life commercial character or a mascot, personification can entertain, but it's most valuable in helping consumers relate to a brand. Read the whole story