Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Marketers like to know -- and actually depend on knowing -- the number of "likes" on a post. These are often a reflection of the performance of the message. Read the whole story
by Laurie Sullivan
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announced a deal Wednesday to develop algorithms using patient records. Read the whole story
by Sarah Mahoney
With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. Read the whole story
by Karlene Lukovitz
Based on its Q1 earnings report last month, Amazon's ad revenue is also growing 1.7 times faster than those four platforms', pointed out Loop … Read the whole story
by Wayne Friedman
The deal gives Amazon a catalog of 4,000 films and 17,000 TV shows. Analysts believe this is only the start of a new wave … Read the whole story
by Karlene Lukovitz
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magnite. Read the whole story
by Ray Schultz
Contentsquare integrates customer-experience data across content, UX, merchandising, and performance. The latest funding round of $500 million brings its total financing to date to … Read the whole story
by Joe Mandese
Following a series of unusually aggressive actions by what would be expected to be a partner trade association, Kym Frank has resigned as president … Read the whole story
by Steve McClellan
Kuehn joins from Merkle, where she has spent the last four-plus years, most recently as EVP of the Dentsu audience targeting firm's travel, media … Read the whole story
COMMENTARY
by Laura Gurski, Columnist
This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated. Read the whole story