As the team rebrands from the Washington Redskins, it hired Will Misselbrook to oversee its storytelling and brand marketing strategies and develop content to … Read the whole story

Here are the announcements Google made at its virtual Marketing Livestream event on Thursday. Read the whole story

Google Marketing Livestream will kick off Thursday with a focus on change and consumer privacy running through most announcements. Read the whole story

A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers. Read the whole story

Drops--promotions of soon-to-be-released products--will be organized for easy browsing and purchasing, directly through Instagram's app. Read the whole story

Gen Z is also "keenly aware of product packaging and the messages it sends. Don't tout sustainability and then use multiple layers of plastic." Read the whole story

The campaign is from Accenture creative agency Droga5 and Interpublic Group's media agency Mediahub. The agencies say its unveiling comes just as people are … Read the whole story

"Price sensitivity" was a trending topic among marketers last week, according to intent data. Read the whole story

New York lawmakers should wait until 2022 before taking up a broad privacy bill that would require companies to obtain consumers' opt-in consent before … Read the whole story