Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction. Read the whole story
by Laurie Sullivan
The latest ad formats are part of a push to improve services as Verizon Media settles in with its new parent company and prepares … Read the whole story
by Laurie Sullivan
Twitter touts Fleets as a way for brands to be creative and reach readers in the moment. They might want to "go behind the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Many brand assets can be turned into collectible non-fungible tokens. The technology "threatens old media models and will take time for the industry to … Read the whole story
COMMENTARY
by
The complaint accused the search giant of abusing its power in the online advertising market. Read the whole story
by Joe Mandese
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it … Read the whole story
by Amy Corr
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When I look at how most corporations signal their virtue, I see a lot of noise but very little signal. Read the whole story