Performance Marketing Insider
Oracle Moat Head of Product Mark Kopera believes the collaboration will allow advertisers to leverage advanced attention metrics to see how consumers engage with ads in real time across channels, … Read the whole story
Google will change its crypto ad policy in August. The company provides details in an update to its financial products and services webpage. Google … Read the whole story
Facebook on Thursday appointed Marne Levine the company's first chief business officer. Levine served as the social media company's vice president of global partnerships. Read the whole story
Salesforce is making quite a few changes to its platform lately, in an effort to support marketing and advertising. On Thursday the company announced … Read the whole story
The Global Video Measurement Alliance compares panel-based Tubular social video stats with Nielsen linear stats to argue for the former's importance as a complement … Read the whole story
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify says it has seen 62% fewer brand safety "violations" when it comes to … Read the whole story
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandemic contributed to "screen fatigue" … Read the whole story
The deal will broaden ad buyers' access to Rakuten TV inventory. Rakuten TV reaches 90 million households in the U.K. and Europe. Read the whole story
