Performance Marketing Insider
by Joe Mandese
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand. Read the whole story
by Wendy Davis
Google plans to roll out an Android update that will make it harder for app developers to track users who want to opt out … Read the whole story
by Joe Mandese
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday will run what it calls the first "carbon neutral ad breaks" on television. … Read the whole story
by Wayne Friedman
The program will help 10 minority businesses with advertising strategies, creative consultation and advertising opportunities. Read the whole story
by Wendy Davis
A federal judge has handed Facebook a partial defeat in its battle with analytics company BrandTotal over access to ad-related data. Read the whole story
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by Ray Schultz
Amplitude's new system utilizes customer behavior and product analytics to help brands reach key segments, the firm says. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week's intent data reveals an interesting disconnect between brands and agencies when it comes to "customer segmentation." Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. Read the whole story
COMMENTARY
by Ben Kunz
Think of this merger as a new model, precision branding, that closes the age-old, counterproductive divide in marketing planning. Read the whole story
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by Karlene Lukovitz
The DSP paused its exploration of a sale last year amid the pandemic-driven advertising cutbacks challenging ad-tech firms, but has now hired bankers and … Read the whole story