Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The deprecation of third-party cookies continues to intensify, along with confusion. Merkle this week released a guide outlining the brief history of privacy regulations, and how organizations can
own their … Read the whole story
by Laurie Sullivan
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. Read the whole story
by Laurie Sullivan
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to … Read the whole story
by Laurie Sullivan
Google is under pressure from privacy regulators to rid third-party cookies from the process of ad targeting. The commitments include Google giving regulators at … Read the whole story
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by Wendy Davis
In a blow to the FTC, a court has ruled 1-800 Contacts' ad agreements with rivals, which prohibited them from using 1-800 Contacts' trademarks … Read the whole story
by Joe Mandese
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The editors of a Charlotte, NC newsletter experimented with letting an AI program write an issue. Here's what happened. Read the whole story
COMMENTARY
by Drew Kraemer
If you think it's just about your Amazon presence, you're wrong! Read the whole story
by Joe Mandese
Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising … Read the whole story
by Ray Schultz
The firm will elevate two C-level positions: Chief Technology Officer and Chief Product Officer. Read the whole story