Search & Performance Insider
The deprecation of third-party cookies continues to intensify, along with confusion. Merkle this week released a guide outlining the brief history of privacy regulations, and how organizations can own their … Read the whole story
Commerce Signals is not the first company to launch transaction-based audiences, but it claims to have the largest reach into 162 million households. Read the whole story
Some 69% of marketers expect ad performance to drop without cookies, and 62% are concerned about losing the precision of data-driven targeting, according to … Read the whole story
Google is under pressure from privacy regulators to rid third-party cookies from the process of ad targeting. The commitments include Google giving regulators at … Read the whole story
In a blow to the FTC, a court has ruled 1-800 Contacts' ad agreements with rivals, which prohibited them from using 1-800 Contacts' trademarks … Read the whole story
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to know" content for consumers looking … Read the whole story
- COMMENTARY
The editors of a Charlotte, NC newsletter experimented with letting an AI program write an issue. Here's what happened. Read the whole story
- COMMENTARY
If you think it's just about your Amazon presence, you're wrong! Read the whole story
Roughly one in five U.S. TV ad dollars is now going to a CTV advertising unit, according to an update of the U.S. advertising … Read the whole story
The firm will elevate two C-level positions: Chief Technology Officer and Chief Product Officer. Read the whole story
