Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers shows. Read the whole story
by Laurie Sullivan
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use … Read the whole story
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by Laurie Sullivan
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million … Read the whole story
by Laurie Sullivan
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" … Read the whole story
by Joe Mandese
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have … Read the whole story
by Joe Mandese
On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. … Read the whole story
COMMENTARY
by Christian Shea, Op-Ed Contributor
Advertisers need to change the how of media targeting, rather than the what or who. Read the whole story
by Joe Mandese
Madison Reed, a direct-to-consumer hair coloring marketer that disrupted the salon industry during the pandemic, has consolidated media for its direct, wholesale and retail … Read the whole story
COMMENTARY
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To better control their destiny, publishers need to diversify their sources of revenue with direct-to-consumer efforts. Read the whole story
COMMENTARY
by Karlene Lukovitz
Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new … Read the whole story