Search & Performance Insider
Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers shows. Read the whole story
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use … Read the whole story
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million … Read the whole story
American Family Insurance and The General have selected Publicis to support their U.S. media strategy, planning and buying. The team, led by Performics, will … Read the whole story
COMMENTARY"It's about seeing into the future to know how the campaign will scale and see the performance you can expect before spending a dollar" … Read the whole story
Days after WPP's GroupM unit issued an especially rosy update to its U.S. ad outlook, GroupM -- as well as IPG Mediabrands -- have … Read the whole story
On the heels of GroupM's update, IPG Mediabrands' Magna unit has more than doubled its growth estimate for the U.S. ad economy in 2021. … Read the whole story
- COMMENTARY
Advertisers need to change the how of media targeting, rather than the what or who. Read the whole story
Madison Reed, a direct-to-consumer hair coloring marketer that disrupted the salon industry during the pandemic, has consolidated media for its direct, wholesale and retail … Read the whole story
- COMMENTARY
To better control their destiny, publishers need to diversify their sources of revenue with direct-to-consumer efforts. Read the whole story
COMMENTARYBuyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new … Read the whole story
