Performance Marketing Insider
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile," … Read the whole story
NEC Corporation will announce a partnership with Idomoo, which helps brands personalize videos using first-party data. Read the whole story
Ad-Lib.io this month will launch the latest release of its platform, which allows marketers to reuse creative concepts for multiple campaigns and provides the … Read the whole story
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 … Read the whole story
Some 54% of viewers say they abandon a streaming program when an ad fails to load or takes too long. Read the whole story
The experience "allows us to educate potential customers on how functional, fun and within reach our new EV is," says VW's Kimberley Gardiner. Read the whole story
- COMMENTARY
They are expected to seek direct deals with marketers less likely to run programmatic display advertising across sites. Read the whole story
- COMMENTARY
Consumers simply want control over the ads they see -- and in time, companies will start doing a better job of persuading people to … Read the whole story
The publication has been relaunched with new editor Jonathan Pearlman. Read the whole story
