Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The acquisition will accelerate the company's pace of innovation and give customers "a greater edge in the hyper-competitive world of 'Near Me' Marketing," says MomentFeed CEO Nick Hedges. Real-time
location … Read the whole story
by Laurie Sullivan
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohorts (FLoC) from gathering data on its properties including Amazon.com, WholeFoods.com and Zappos.com, … Read the whole story
by Laurie Sullivan
Changes in consumer behavior and attitude will drive shifts in media buying, from location-based targeting and search to out-of-home electronic billboards and fueling stations. Read the whole story
by Laurie Sullivan
Brand analytics platform Upwave has acquired the search analytics technology and code base from Croft Analytics, a marketing science consultancy. Read the whole story
by Ray Schultz
Pathwire, which recently acquired Email on Acid, will provide services to Google Cloud Marketplace customers. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
After a dormant year, the travel industry predicts domestic travel to bounce back in the third quarter to pre-pandemic levels. For marketers , digital-out … Read the whole story
by Wayne Friedman
Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, … Read the whole story