Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether … Read the whole story

U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a … Read the whole story

"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. Read the whole story

In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story

U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story

Days after Dentsu X landed direct-to-consumer hair colorist Madison Reed, Publicis Media's Spark Foundry unit has won the media agency-of-record account for DIY beauty … Read the whole story

ByteDance, which owns several large social media platforms, saw revenues jump 111% and operating profits rise 93%. It also claims to have 1.9 billion … Read the whole story