Advertising on Amazon now costs $1.20 per click on average, up 29% from Jan. 2021 and 51.9% from June 2020, according to data released Monday. The average cost of selling … Read the whole story
The top five retail advertisers collectively spent $1.03 billion year-to-date -- up 8% vs. a year ago, when they spent $954 million. Read the whole story
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across … Read the whole story
Gaztelu will be based in London and will focus on leading the company's growth and expansion outside the U.S. There are more than 276,000 … Read the whole story
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tamer Hassan. "It's an economic problem measured by the cost of fraud." Read the whole story
"It's no longer enough to talk about just a 30-second spot about sustainability," Design Lions President Pum Lefebure says. "You have to do something … Read the whole story
As conventional ad-based marketing may be wearing out, getting blocked, or lost in a rising sea of ad noise, product and packaging designers are … Read the whole story
Media brands including Disney, The New York Times, Netflix, Fox News, MSNBC and The Washington Post, Twitter and CNN, are among America's "most patriotic," … Read the whole story
While Google and Facebook remain the world's biggest advertising behemoths, four of China's media companies now rank among the world's top 10, including TikTok … Read the whole story
Madison Avenue likes to wax nostalgic about a time when families gathered around the "electronic hearth" to watch prime-time TV shows together. While that … Read the whole story
Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" … Read the whole story
PHD's Mark Holden and marketing consultant Mark Ritson discussed the possibility at a Cannes Lions virtual session this morning. Read the whole story