Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The company built a state-of-the-art infrastructure and visualization tool showing actionable data and filters that give marketers the insights to help them understand the efficiency of their media
buys--bids and … Read the whole story
by Laurie Sullivan
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. Read the whole story
by Laurie Sullivan
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. Read the whole story
by Steve McClellan
Curb Taxi is one of the nation's largest taxi ad platforms and will add more than 10,000 new top-of-car screens to Firefly's network and … Read the whole story
COMMENTARY
by Steve Ellwanger
Last year, audio became more important for brand identity and customer experience because of COVID-19. Read the whole story
COMMENTARY
by Joe Mandese
I can't think of a more powerful branding story than for the world's leading brands to use their marketing weight to help build the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies in the short term, but the industry still faces a growing backlash against … Read the whole story
COMMENTARY
by Karlene Lukovitz
Content quality is crucial, but other factors are just as important in prioritizing spend in the new arena of ad-supported VOD services. Read the whole story
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by Richard Whitman, Columnist
Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in February 2020. As of this summer, … Read the whole story
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by Wendy Davis
The House Judiciary Committee has approved a package of six antitrust bills targeting tech companies, including one that could prohibit Amazon from selling its … Read the whole story