Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate. Read the whole story
by Laurie Sullivan
Mozilla is taking a slightly different privacy approach from Apple, Google, and Microsoft and on Friday launched a data-sharing platform and plugin. The company … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until … Read the whole story
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by Laurie Sullivan
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon … Read the whole story
by Laurie Sullivan
YouTube gained its first naming-rights deal, a 6,000-seat performance venue at the Hollywood Park sports and entertainment complex in Inglewood, California. It will be … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The insurance comparison site recently launched its first large marketing campaign, somewhere between direct-response and pure brand-building. Read the whole story
by Wendy Davis
A federal judge has dismissed a class-action complaint by content creators who accuse the company of violating civil rights laws by allegedly restricting or … Read the whole story
COMMENTARY
by Tiffany Sauder
For one, ask "Does our brand strategy reflect our business strategy?" Read the whole story