Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. Read the whole story
IAB Tech Lab announced Tuesday the release of an automated service for publishers that allows them to validate authorized sellers of their inventory by … Read the whole story
The data ends up in the hands of companies in China, Russia, the United Arab Emirates, and elsewhere and can include location and browsing … Read the whole story
Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Report, a survey exploring the state of U.S. microbusinesses and their outlook as … Read the whole story
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights. Read the whole story
The approval should be good for four years, but the EU Commission warned it will revoke that if it discerns problems threatening EU citizens' … Read the whole story
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is … Read the whole story
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. Read the whole story
More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in … Read the whole story
Consumers are wary of newer technologies. They want free delivery above all, Euromonitor International and the National Retail Federation report. Read the whole story
I recently was a juror for the Cannes 2021 Creative Strategy category. We looked for insight-driven, strategic approaches that unlocked results-driving creative. Here are … Read the whole story
The Digital Place-Based Advertising Association (DPAA) today announced its annual "Video Everywhere Summit" will be held 100% live and in-person on Oct. 12. Read the whole story