Instead of people looking for information, information will now look for people, says Taboola founder and CEO Adam Singolda. He believes the future will focus on recommendations. Read the whole story
Darshan Kantak, VP product management for Google Ads and Search, has a passion for search ad automation and is determined to make lift measurement … Read the whole story
Project Bernanke reportedly boosted its own ad-buying platform over competitors. This was not disclosed to publishers selling ads through Google's ad-buying systems. It generated … Read the whole story
Outbrain and System1 execs reached separate deals to take the companies through an IPO, following several others including Innovid, BuzzFeed, and Integral Ad Science … Read the whole story
Just as important, a significant percentage of consumers are coming back to experience live marketing experiences. Read the whole story
Cruise and airline spending is down 58% in 2021 compared to 2019, per MediaRadar. Read the whole story
For the initiative, already handling more than 3 billion transactions daily, 30-plus participants have collaborated to test first-party segments for targeting, using real advertising … Read the whole story
Our brains have no evolved mechanisms that deal with new concepts like data privacy. Read the whole story
The data suggests that we as marketers should be creating content that is 15 seconds or less versus longer videos. Read the whole story