Performance Marketing Insider
Half of agencies participating in a study outsource data functions and cite this as a critical business strategy, while 59% said data is important to the success of the organization. Read the whole story
Integral Ad Science CEO Lisa Utzschneider rang the closing bell on Nasdaq Wednesday after the company's first day of trading under the ticker IAS. Read the whole story
This most recent investment in DynAdmic "checks all the boxes, from cookie-free to contextual and geographic," said Arnaud Creput, Smart AdServer CEO. Read the whole story
"We're no longer a photo-sharing app or a square photo-sharing app," declared Adam Mosseri, head of Instagram. Read the whole story
Vizio said it exceeded 11.2 million U.S. addressable TVs launching live addressable TV ad campaigns with top TV networks. Read the whole story
- COMMENTARY
Amazon is disrupting Google's new tracking capability, called FLoC. The facts of the story are interesting, but the narrative is even better. Read the whole story
- COMMENTARY
The Centers for Disease Control estimates one in five adults are disabled and may be prevented from obtaining equal access to digital content. Read the whole story
