GoDaddy announced a partnership with Google on Tuesday to introduce a one-click Google Shopping expansion to easily create ads. Read the whole story
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." Read the whole story
There's an opportunity to drive mass platform adoption as an industry with a cookieless targeting solution. Read the whole story
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. Read the whole story
Rapper/singer T-Pain acts role of Cousin T in spots that evoke 1990s sitcom to promote Lipton iced teas and help support Black-owned restaurants. Read the whole story
The company teamed up with Borax Creative Filmmaking for campaign describing its mission while using notable people in the disabled community. Read the whole story
TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, has been launched by two-year-old firm FunkkOff! Read the whole story
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing the marketing spend it runs through Xandr's Invest DSP, and extending the Microsoft … Read the whole story