Performance Marketing Insider
by Laurie Sullivan, Staff Writer
A "Signal" in Google Ads under the Demographics tab is for optimized targeting, a new feature gradually rolling out to Google Ads Manager users. Read the whole story
by Laurie Sullivan
Pixability to announce an integration with DoubleVerify that gives advertisers new measurement tools. Read the whole story
by Laurie Sullivan
It launches with an undisclosed agency client to help media buyers build and target audiences efficiently. Read the whole story
by Joe Mandese
The IAB Tech Lab has named Anthony Katsur CEO, replacing Dennis Buchheim, who left in May. Read the whole story
by Amy Corr
Calling 211 or visiting 211.org gives users access to more than 200 agencies and thousands of local experts across all 50 states. Read the whole story
by Joe Mandese
Publicis Groupe is moving deep into retail media, announcing the acquisition this morning of CitrusAd, a SaaS platform that optimizes advertising for brands directly … Read the whole story
by Karlene Lukovitz
Twitter, which began testing full-screen ads in its Fleets messages just last month, has suddenly announced the format's demise as of Aug. 3, saying … Read the whole story
COMMENTARY
by Tracy Wemett
Here's your answer to questions like: Why do we need a press release when we have a blog? And, who actually reads them? Read the whole story