The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they … Read the whole story

Taboola, which powers recommendations, on Monday released numbers reflecting the significant adoption of its News product, which can be integrated into the mobile carrier's … Read the whole story

Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video … Read the whole story

There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. Read the whole story

The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the … Read the whole story

With general economic inflation ticking up in the U.S., there are indications that this may begin to impact advertising price inflation too, especially for … Read the whole story

At a time when federal regulators and consumer advocacy groups are eyeing break-ups of the industry's biggest media conglomerates, ad executives overwhelmingly deem media … Read the whole story

Thanks to highly contested state and local races for the U.S. Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach … Read the whole story

Many of the ad industry's biggest media suppliers increasingly are deemed a "priority buy" by U.S. ad executives, according to findings of a new … Read the whole story

While the percentage of Fox News viewers unwilling to get vaccinated has declined, the percentage among those how have no primary news source has … Read the whole story