Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. Read the whole story
by Laurie Sullivan
The ad will premiere during the broadcast on Friday's opening ceremony. Those who want to see it earlier can find it on YouTube. Read the whole story
by Laurie Sullivan
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed … Read the whole story
by Laurie Sullivan
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. Read the whole story
COMMENTARY
by Jim Yu
Consumer fears about in-store shopping and economic or employment concerns didn't hold shoppers back in holiday season 2020. Retail sales for the period increased … Read the whole story
COMMENTARY
by Ray Rosti, Op-Ed Contributor
Many digital activations don't rely on third-party cookies. These have been the foundation of strong digital campaigns in pharma, which has less access to … Read the whole story
by Karlene Lukovitz
The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and … Read the whole story
by Amy Corr
Blocky the puppet stars in a new ad campaign for fintech company Figure which uses blockchain for loan origination and other services. Read the whole story
COMMENTARY
by
Newspapers are participating in the ad recovery, with spending that accelerated to a 60% jump in June from an 8% gain in May. Read the whole story
by Ray Schultz
Email outage newsletters are also being tweaked to include "structured information such as key issue details, the status of the affected services, and a … Read the whole story