Google has begun piloting a three-strike penalty protocol aimed at accounts that repeatedly violate ad policies. No doubt it's a takeoff from California's three-strike law, now defunct. Read the whole story
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. Read the whole story
Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post. Read the whole story
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area … Read the whole story
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop … Read the whole story
Twitter this morning announced it is beginning a brand safety audit process with industry ratings watchdog, the Media Rating Council (MRC). Read the whole story
In an appeal to the MRC, the VAB says Nielsen violated at least five minimum standards that are "still creating material negative impact into … Read the whole story
After an approximately two-year hiatus, blockchain has returned to the advertising world. Not in its earlier iteration as a back-office play for bringing more … Read the whole story
Teams can create email signatures automatically and save time, the company says. Read the whole story