Inside Performance
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content are … Read the whole story
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial … Read the whole story
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is … Read the whole story
CTV fully on-screen metrics, video filtering and additional new solutions are newly accredited. Read the whole story
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the whole story
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew … Read the whole story
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies … Read the whole story
- COMMENTARY
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations. Read the whole story
