"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expects … Read the whole story
Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey … Read the whole story
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops … Read the whole story
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted … Read the whole story
Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability … Read the whole story
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. Read the whole story
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total … Read the whole story
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according … Read the whole story
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. Read the whole story
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. Read the whole story
GroupM's decision to pull out of the review for Facebook's account sheds light on an even bigger story: the increasing risk and liability of … Read the whole story