Inside Performance
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category. Read the whole story
Google's Search and Other brought in $35.8 billion, up from $21.3 billion. The number reflects a comparison to 2020 at the height of the … Read the whole story
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company … Read the whole story
Algolia also added seven leaders to its executive suite in the last 18 months, appointing ad execs from Alfresco, Dropbox, Capgemini, Salesforce, Adobe, Twilio, … Read the whole story
Advertisers can now use brand-safety floor controls and suitability tiers on YouTube, Facebook and many other digital channels. Read the whole story
- COMMENTARY
Why aren't these tools being used everywhere, every day? The answer lies somewhere between privacy and practicality. Read the whole story
- COMMENTARY
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. Read the whole story
The former agency media chief will serve as head of agency development for the TV audience measurement service. Read the whole story
- COMMENTARY
For example, a baseball cap emoji is a new iteration of a community-specific term in hip hop that means "lie" or "BS." Read the whole story
