Search & Performance Insider
With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data future. Read the whole story
COMMENTARYEven more astonishing is how much YouTube gives back to creators, artists and even big media organizations: $30 billion over the past three years. Read the whole story
The Children's Advertising Review Unit has updated its children's ad guidelines to address "growth in online platforms and new immersive forms of child-directed interactive … Read the whole story
With viewing numbers down 35% to 40% or more vs. the 2016 Summer Olympics, the near term doesn't look good, especially on the linear … Read the whole story
The new group aims to enhance transparency and serve as a collaborative hub for the various open-source efforts already being led by ad-tech companies … Read the whole story
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With campaigns starting at $50 per day, it's accessible for most marketers. Read the whole story
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Pew studied 97 news outlets whose flagship websites averaged at least 10 million unique visitors a month, making them popular sources of digital news. Read the whole story
The ANA, IAB and other ad industry organizations are urging California Attorney General Rob Bonta to withdraw a recent mandate that companies honor the … Read the whole story
COMMENTARYThe Protecting the Information of our Vulnerable Children and Youth Act, introduced Thursday by Rep. Kathy Castor, would prohibit companies that appeal to users … Read the whole story
Total ad revenue was up 110%, and Spotify beat analyst expectations on the top and bottom line--but weakness in MAU growth caused its stock … Read the whole story
