Performance Marketing Insider
by Laurie Sullivan, Staff Writer
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. Read the whole story
by Laurie Sullivan
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
by Laurie Sullivan
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. Read the whole story
COMMENTARY
by Joe Mandese
Just a week after publishing our eighth upward revision in Madison Avenue's ad consensus, GroupM says they may prove "to have been conservative." Read the whole story
by Les Luchter
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story
by Karlene Lukovitz
The media outlet's site apologized for old videos that violate YouTube's policy against COVID misinformation, but denied that its hosts have denied COVID's existence. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
No longer just a nice-to-have, video consumption increased overwhelmingly during the pandemic, leading marketers to feel more positive about the ROI offered by video … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
While most financial results soared past expectations, headlines focused on the unexpected dip -- 7% -- in American users. Read the whole story
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by Richard Whitman, Columnist
Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season. Read the whole story
COMMENTARY
by Hayley Truncali
Creators who have defined the space are giving marketers a refreshed perspective on what the future of influencer marketing could look like. Read the whole story