Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to create the ideal media mix. Read the whole story
by Laurie Sullivan
Criteo participated in Google's first FLoC Origin Trial in an effort to understand the audience cohorts. The Yandex browser also creates FLoC cohorts. Read the whole story
by Laurie Sullivan
The Cybersecurity and Infrastructure Security Agency unveiled an initiative as part of Homeland Security to combat ransomware and cyberattacks on cloud-computing providers -- the … Read the whole story
by Laurie Sullivan
LiveRamp reported Q2 earnings on Thursday one day after announcing that the VP of Microsoft Advertising would join the company as chief product officer … Read the whole story
by Karlene Lukovitz
A complaint filed Tuesday echoes a states' antitrust action, requests class-action status for companies said to have been victimized by an alleged illegal deal … Read the whole story
by Wendy Davis
Google plans to ask the Supreme Court to scrap a lawsuit by investors who claim the company waited too long to disclose a security … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apple famously touts itself as the pro-privacy tech company, but it's rolling out new surveillance software that experts find troubling. Read the whole story
by Wayne Friedman
"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
With a few exceptions, anyone can use any language to tell any lie to anyone else using the internet. All humans have become unregulated … Read the whole story
COMMENTARY
by Joe Mandese
A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption. Read the whole story
by Joe Mandese
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting … Read the whole story